Francis Elliott-Kim 

franciskim2@gmail.com | +447896415802 | LinkedIn | Portfolio | London, SE25   

Results-driven Content Lead and Strategist with 6 years of experience producing content and marketing campaigns for B2B and B2C sectors such as Healthcare, Telecoms and MarTech. Skilled at strategising accessible, engaging content that resonates with diverse audiences across multiple channels. Proven ability to improve content engagement and drive commercial performance by increasing traffic and site sessions, reducing bounce rates, and improving SEO. 

AREAS OF EXPERTISE 

Data-driven Content Strategy | Copywriting | Editing | Content Leadership | SEO & GEO | UX & Web Accessibility (WCAG) | Content Marketing | PR and External Communications | Audience Segmentation | Customer Journeys | User Research | Data Analysis | Data Visualisation | Project Management | Content and Publication Processes  

PROFESSIONAL EXPERIENCE 

Content Lead (3m FTC) | Pharmica, London                                                                                      Jul 2025 - Nov 2025 

  • Led on content strategy of blogs, product descriptions, emails, and patient communications, ensuring information was engaging and accessible while maintaining medical accuracy. 

  • Improved SEO and GEO performance of product pages and blog content by optimising copy for conversions, increasing average position of Pharmica’s website from 21 to 15 on SERPs. 

  • Researched clinical studies and summarised key findings into long-form education articles on weight loss medications, reaching 8th average position on SERPs and ranking 1st in AI Snippets for 300+ long-tail queries. 

  • Planned email calendar and sequences, producing 27 newsletters that averaged 34% open rate and generated £33,904 in net revenue. 

  • Secured PR coverage in Stylist, The Sun, and Surrey Live by pitching press releases and expert commentary from Pharmica’s clinical team, with an additional 12 quotes awaiting publication. 

  • Oversaw work of the Junior Copywriter and ran weekly content critique sessions to provide constructive and collaborative feedback and edits.  

Global Content Strategist | Awin, London                                                                                        Mar 2022 - Nov 2024 

  • Led blog, case studies, and email newsletter strategy for a B2B SaaS marketing technology platform, resulting in 21% increase in MQLs year-on-year. 

  • Designed new content layouts to improve engagement while prioritising UX and accessibility, reducing bounce rate of content from 49% to 33%. 

  • Proposed new processes to optimise editing, translations, and CMS uploads, leading to 25+% reduction in time spent during content uploading and publication. 

  • Produced social media posts, sales enablement collateral, and SEO-optimised articles. 

Global Insights Manager | Awin, London                                                                                          Feb 2021 - Feb 2022 

  • Created weekly insights newsletters analysing sales data and market trends for Client Services teams, averaging 39% open rate. 

  • Delivered bespoke white papers and industry reports containing actionable insights for senior client stakeholders, resulting in 23% average sales growth across key brands. 

  • Designed reporting dashboards on Tableau and PowerBI to improve data accessibility and decision-making speed, averaging 300+ monthly users internally. 

  • Led training and workshops on copywriting and data visualisation for 55+ department members.  

Client Optimisation Manager | Awin, London                                                                                    Jan 2020 - Feb 2021  

  • Produced monthly email newsletter, case studies, and quarterly market trend reports for top telecoms clients such as BT, Virgin Media, and Hyperoptic. 

  • Pitched new marketing partners to clients by presenting data-led business cases, resulting in 55+ new relationships activated in 2020. 

  • Developed a Performance Marketing Award-winning commercial strategy for BT that saved them £860,000+ in annual marketing spend with their top partners.  

Previous experience as Senior Account Manager, Account Manager, Account Executive, and Publisher Coordinator at Awin (2015 – 2020).  

Music Editor | Exetera Magazine, Exeter                                                                                          Oct 2014 - Aug 2015  

  • Produced and edited music news articles, curated playlists, and reviews for an independent culture magazine. 

  • Created front-page covers and assisted with the overall content design. 

  • Secured advertising placements and sponsorships with local brands and partners to generate revenue. 

CERTIFICATIONS 

Google Analytics 4 – Emarketeers | SEO Principles – Semrush | Data Visualisation – Guardian Masterclass | Copywriting – Windhover B2B | UX Writing – Uxcel (on-going) 

EDUCATION 

BA (Hons) English, 2:1 | Exeter University