Company

Awin

A global affiliate marketing network and B2B SaaS MarTech provider.

Goals

• Demonstrate Awin’s first-party data capabilities to both existing and prospective clients.

• Develop a long-form content piece analysing sales trends with a timely hook - the Euro 2020 tournament - to drive engagement.

Responsibilities

• Collected and analysed transactional data using Tableau and Power BI.

• Identified customer shopping trends during Euro 2020 and extracted actionable insights for clients.

• Wrote copy and prepared detailed page layout briefs for web developers.

• Partnered with the Design team to produce brand-aligned charts and visual assets.