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Company
A global affiliate marketing network and B2B SaaS MarTech provider.
Goals
Showcase leading marketing partners within Awin’s network to generate qualified leads and foster new client relationships.
Strengthen brand authority and trust by publishing a globally distributed white paper addressing key industry trends and challenges.
Responsibilities
Reached out to partners to explore case study opportunities and conducted interviews to gather insights into their business models and campaign performance.
Produced five case studies - each aligned with a corresponding section or theme in the white paper.
Drafted bios for the 100 featured partners and verified the accuracy of their categorisation.
Supported proofreading and editing of the final publication.