Company
The top rated online pharmacy in the UK on Trustpilot.
Goals
Announce Pharmica’s 10th Anniversary Sale to engage customers and drive urgency.
Promote Pharmica’s priority product lines - weight loss medications and vitamins/supplements range.
Responsibilities
Wrote all email copy including subject lines, headers, and CTA buttons, with a focus on maximising open rates and click-throughs.
Developed and tested copy variations for the weight loss and supplements modules.
Tested and evaluated different CTA, module, and header copy to optimise performance.
Results
Generated £59,000+ in net revenue from the four-email campaign.
Achieved a 42% average open rate across all sends.
Drove 127 new weight loss medication customers who completed consultations via the email CTA.