Company
One of the UK’s leading InsurTechs and the #1 employee-rated benefit in the country.
Goals
Increase brand awareness of YuLife by promoting their product’s benefits to two key audiences - HR professionals looking for an employee wellbeing solution and insurance brokers.
Convert warm leads into SQLs, progress them down the sales funnel, and achieve key company goal to increase product demos booked.
Responsibilities
Strategise tone of voice, key statistics and features of the product to include, and the main hook to engage each audience segment.
Produce email copy, subject lines, and previews for the two sequences - two emails for both audiences.
Plan A/B test parameters (subject lines and previews) and a measurement strategy.